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Google launched Gboard, its keyboard app for iOS, on Thursday and it is currently sitting in the top spot in the App Store’s chart of free apps. Among other things, Gboard brings Google search into any app with the press of the “G” icon. This, of course, could also mean bringing Google search ads to any app.

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Gone are the days of leaving your conversation mid-text to open the search app, find the desired information, copy that information, reopen the messaging app, and finally paste the information into a text. From news articles to flight times to, most importantly, restaurant locations, Gboard has the potential to revolutionize the way we share information via text.

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